In April 2015, for example, Clalit Health Services Group (the largest health care organization in Israel with about 3.8 million customers) joined such a two-day session in the Netherlands. Their comprehensive socio-medical perspective, which includes caring for the individual, the family and the community, places it among the most progressive public health organizations in the world.
To explore how Philips could support this customer in its goal of continued advancement of holistic and sophisticated medical care, five leading executives joined Philips on the High Tech Campus in Eindhoven, the Netherlands, in April 2015.
Feedback on the Philips Co-creation Sessions has been very positive. “When we start out, we don’t know exactly what we will need, we have to discover the future together. When we combine a deep understanding of the users and the trends that will impact our future requirements, we can innovate across the whole ecosystem,” said Diana Arsovic Nielsen, Innovation Director of the Region South Denmark and participant of an earlier session.
So far, around 25 sessions have been planned, with a wide variety of specialties and invited executives from around the world.
Joop van den Heuvel
Director Field Marketing Oncology
