Philips Cape Town to Cairo roadshow stops off in Casablanca this week 

Philips reiterates its commitment to support Morocco’s ambitions to save energy with energy-efficient lighting innovations

 
  • Philips continues to be a strategic partner in supporting Morocco’s ambitions to save energy with breakthrough energy-efficient LED lighting innovations; 
  • Philips launches its Ecobright LED lamps in Morocco – the LEDs have a lifespan of up to 10 years, and allow for energy savings of up to ninety per cent (90%) in the home; 
  • Philips has committed to overhauling the lighting system at the Lalla Hasnaa children’s center and will install Philips innovative LED lighting solutions throughout 

September 8, 2015

Casablanca, Morocco - On the occasion of Philips’ sixth consecutive Cape Town to Cairo roadshow, Philips today stopped off in Casablanca and once again demonstrated its commitment to supporting Morocco’s ambitions to save energy.  Since 2010, the roadshow has provided a forum for introducing several breakthrough energy-efficient LED lighting innovations, and this year is no exception, as today Philips launched its Ecobright LED lamps for consumers in Morocco. 
ecobright-led
The Philips Ecobright LED lamps provide a focused bright beam, have an exceptionally long life of up to ten years and enable ninety per cent (90%) energy saving compared to a conventional incandescent lamp. The LED lamps also have other advanced features, such as broad voltage tolerance and extra protection against power surges; designed for countries suffering from grid instability. During a power dip this lamp will continue to deliver perfect quality light; making it very relevant for use in Morocco. Consumers will be able to buy the Philips Ecobright LED lamps from today throughout Morocco; they will be available at Philips stockists and major retail chains.  
The Philips Ecobright LED lamps provide a focused bright beam, have an exceptionally long life of up to ten years and enable ninety per cent (90%) energy saving compared to a conventional incandescent lamp. The LED lamps also have other advanced features, such as broad voltage tolerance and extra protection against power surges; designed for countries suffering from grid instability. During a power dip this lamp will continue to deliver perfect quality light; making it very relevant for use in Morocco. Consumers will be able to buy the Philips Ecobright LED lamps from today throughout Morocco; they will be available at Philips stockists and major retail chains.

In Africa over one third of inhabitants life in urban areas, and research shows that in cities approximately half of the energy bills go towards lighting; on average by switching to energy efficient lighting technologies savings of up to forty per cent (40%) can be made easily. As the number one LED lighting company in the world, Philips has spearheaded the LED lighting revolution in Africa enabling efficient energy management, reducing costs and improving city life. 
wilaya-building-with-led-lights
Philips’ Cape Town to Cairo roadshow has been spreading light across Africa since 2010, and last year Philips illuminated one iconic monument in every city visited during the roadshow with the latest LED technology. Lighting up monuments leaves behind a permanent legacy, while also enhancing their attractiveness and reducing energy consumption. When Philips stopped off in Morocco in 2014, a stunning lighting makeover of the historic, Wilaya building in Casablanca was unveiled.

Philips installed its latest range of LED luminaires providing a palette of 16 million colours that today continues to create an inspiring lighting show that highlights the Wilaya’s features.

This year, Philips has collaborated with the Lalla Hasnaa children center located in Avenue Nador, Casablanca, whereby Philips has committed to replacing the entire center’s old light bulbs with its most innovative LED lighting solutions. The new lighting system will provide the children’s center with much better quality light, while also enabling up to ninety per cent (90%) saving in energy relative to the incandescent lamps previously used. The new solutions which have a ten year life span will hopefully enhance the lives of the children living there, and allow the center to make a financial saving in the long term.

 

The Lalla Hasnaa center, welcomes babies and children from deprived and disadvantaged families. Since its creation in 1989, the center has welcomed 2,834 children, 1,689 of whom have left thanks to adoption. In addition to the lighting revamp, Philips staff will engage with the children provide them with clothes, toys, books and other gifts.

 

Eric Heutinck, CEO, Philips Maghreb said, “It gives us great pleasure to stop off in Morocco this week as part of our sixth Philips Cape Town to Cairo roadshow. At Philips we are acutely aware of the importance the Government of Morocco places on energy efficiency and its goal of achieving a 12% reduction in energy by 20201; we are committed to supporting this ambitious energy efficiency goal, and as the largest LED lighting company in the world we have both the innovations and the experience to help make this happen.”

 

Eric Heutinck continued, “We know that reducing energy needs to take place everywhere – from urban areas, to public spaces, to businesses and in the home. One of the main issues is that energy efficiency is not always understood because many people aren’t aware of their energy bills and so they don’t know how much they’ve gained or how much has been wasted. Take the classic example of the incandescent light bulb. Only five per cent (5%) of the electricity it consumes turns into light. But taking the whole energy chain into account, from energy generation to the actual service, the average productivity of an incandescent light bulb is only one per cent (1%).”

 

“Across Africa we are doing amazing things with light –  we are enabling efficient energy management, reducing costs, improving city life, and extending the day for rural areas with solar lighting. We know our lighting innovations can make a huge difference to the people of Morocco and we will continue to look at new ways to enhance and improve their lives with light, while also reducing energy consumption.”

Seventh stop on the sixth Cape Town to Cairo roadshow

The announcements today in Morocco formed part of Philips’ annual pan-African Cape Town to Cairo roadshow that kicked off on 11th May 2015, in Cape Town.  Casablanca is the seventh stop on a journey covering 12,000 km across 11 cities and 8 countries over a period of 4.5 months. The roadshow has gained significant momentum over the past five years, allowing Philips to get to the heart of some of the key issues facing Africa –  including Mother and Child Care, the rise of non-communicable diseases, energy efficient LED and solar lighting solutions, as well as shining a spotlight on the need for clinical education and training.


Follow the Cape Town to Cairo journey via Twitter @PhilipsMorocco.

 

1 Source: Ministry of energy, mines, water and environment (MEM) of Morocco, Renewable energy in Morocco: large-scale deployment, June 2013

For further information, please contact:

Radhika Choksey
Philips Group Communications - Africa  
Tel: +31 62525 9000
Email: radhika.choksey@philips.com

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 108,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.